What does your business need most: more customers or more money?
Let’s not be confused here: one does not necessary mean the other and one eventually means more of the other. Wanting more money means trying to get as much as we can, as long as we can, without forgetting to throw a bait (in the form of a promotion) once in a while to make the game seem worthwhile in order to stay in the game: the con job. Wanting more customers implies taking care of each and every one of them as though he were the first so as to make him understand that you need him more than he needs you. When this is well done, he won’t come back alone next time: the real job. Comparing this to what actually transpires in real life is akin to looking for resemblance traits between non-identical twins . For instance, I have been looking for excuses on behalf of telecoms (telecommunication companies) to explain why most of them are still comfortable serving out this “If you want A please press 1” kind of recording when you call their customer care hotline....
